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How to Write a Winning Capability Statement for Government Contracting

12/20/2024
10 min read

"A well-crafted capability statement can be the key that unlocks million-dollar opportunities in government contracting."

Government contracting is an increasingly competitive market with significant opportunities for companies of all sizes. From small businesses to mega-firms, many organizations have found success in selling their products and services to federal, state, and local government agencies.

As competition rises and acquisition workforces become stretched thin, contractors must adapt by presenting concise, compelling, and tailored information to decision-makers. This is where a Capability Statement becomes essential.

01

What Is a Capability Statement?

A Capability Statement is a marketing document that highlights your business's strengths, qualifications, and capabilities. Tailored specifically for government buyers or prime contractors, this document serves multiple purposes:

  • Registration requirement for government contracting processes
  • Opening doors to new agencies
  • Providing proof of qualifications and past performance

Essential Components

Core Competencies

Highlight your company's core expertise and alignment with agency needs

  • Specialized in IT infrastructure
  • Energy-efficient construction

Differentiators

Explain what makes your company unique

  • Innovative solutions
  • Advanced technologies

Past Performance

Demonstrate your experience

  • Completed projects
  • Success metrics

Corporate Data

Essential company information

  • Company details
  • Certifications

Example Capability Statement

Example Capability Statement

Example of a well-designed capability statement showcasing core competencies and company information.